Overview:
International consumer focused companies know that the potential of successfully tapping the Chinese market could bring unprecedented amounts of profit, growth, and long term revenue stability. However, a large number of companies that are trying to launch into this market are not getting the windfall they expected. A large percentage (some say upwards of 90%) of even the best international companies in the world have failed to meet revenue projections or have failed completely and given up on the market. The advice of so many experts tells these companies that it takes patience and perseverance. Unfortunately, patience and perseverance does not cover the investment costs. To really be successful you must know the market, be culturally sensitive and really know your potential consumers and how to effectively market to these consumers.
Overseas Target Marketing Business Solutions:
Overseas Target Marketing has established working partnerships with top Chinese marketing and economic industry experts. Our organization also has access to the most comprehensive databases with information about potential consumers. With this expertise and data, we are well positioned to offer very effective comprehensive 1:1 direct marketing services including:
- Database Marketing
- Design Services (paying attention to culture sensitivity)
- Coordinated Multi-channel Marketing Campaigns
- Market Research
- Establishment of Focus Groups
- Call Center Services
- High Profile Event Sponsorships (i.e. sports, concerts and other public events)
- Marketing Operations
Benefits:
Benefits of using Overseas Target Marketing services include:
- More cost effective marketing channels
- Measurable ROI on marketing expenditures
- Access to experts who know how to get things done in China
- Competitive advantage
- Increased response rates from potential consumers
- Richer cross-sell and up-sell opportunities to existing and new customers
- Greater profit per-customer
- Improved productivity
- Stronger customer loyalty
Overseas Target Marketing Vision:
The economic health of the world depends on bi-directional flow of goods and services between every economy. China has been very successful in propagating their goods in most international markets but the international markets have had only limited success in China. This is mainly due to companies not having a clear understanding of, or path to, the Chinese consumer. The trade flow is currently unbalanced and will eventually go through corrections. The corrections will happen with either negative or positive connotations for the world economy. Overseas Target Marketing's vision is to enhance international enterprises' understandings of the Chinese market as well as provide a path to the Chinese consumer. This will bring success to those companies who work with us as well as contribute to balancing trade which benefits the health of the entire world economy.
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