Database Marketing
One of the major key differentiators of Overseas Target Marketing services is our access to high quality, accurate and comprehensive DATA - Data about the markets we serve and extensive information and insight about the individual potential customers.
Overseas Target Marketing has access to the most comprehensive databases with information about potential consumers. With our expertise and this data, we are well positioned to offer very effective, comprehensive 1:1 database marketing services.
Using our comprehensive data sources or our customers data (no matter what shape the data is in), we'll quickly identify, prioritize and structure personalized 1:1 marketing campaigns directed to the potential consumers most likely to become good customers. OTM will drive true success with our database marketing services by:
- Increasing marketing campaign response rates
- Increasing cross-sell and up-sell opportunities
- Generating greater profit-per-customer
- Improving productivity
- Increasing customer loyalty
High Profile Event Sponsorships
Large numbers of potential consumers constantly attend sports, concerts, festivals, arts, cultural, community and other types of events. These types of venues can be perfect opportunities for connecting with consumers. Sponsoring events of such kinds are one of the most effective ways to promote new brand names and improving the popularity of company images. OTM uses its data and research capabilities to locate high impact sponsorship recommendations, then depending on the goals and budget of our customer, we can set up multi-media marketing campaigns (banners, direct mail, newspapers, web campaigns, TV, radio, call center and other less traditional modes) around specific events.
 Click here to view or download the Event Sponsorship Brochure.
Design Services
With our international industry experts and design specialists, while working in close collaboration with our customers, we can design marketing pieces from scratch or we can take your designs, help you localize or just review them to make recommendations based on our experience and knowledge of the consumers in the international markets we serve.
Coordinated Multi-Channel Marketing Campaigns
OTM has an extensive staff to help coordinate complex multi-channel marketing campaigns. This gives companies the option of choosing the media they want to use for reaching out to potential customers - direct mail, newspapers, web campaigns, TV, radio, event sponsorships, call center or other less traditional modes.
Market Research
Market research in a culture or country you are not familiar with does not have to be hit or miss. OTM's market research expertise can help you narrow and refine your research and marketing plans before making substantial investments.
There are huge cultural diversities even within the same international market (for instance - different provinces in China). Therefore, marketing that is very effective in one area may not be as effective as in another area even within the same country. Our teams know the industries but perhaps more importantly they have a deep understanding of the cultural nuances of the different markets where we operate. By structuring our research based on these nuances, research can be completed much more quickly.
Focus Group Establishment
In many marketing initiatives, quantitative research isn't enough. Qualitative focus group research is the key to bringing out insights and understandings of potential consumers. OTM can effectively recruit and run focus groups to help enterprises develop product image and marketing initiative strategies in specific international markets. Our focus groups can help you obtain deep insight into behavioral and emotional responses you can't capture through traditional quantitative research initiatives.
Call Center Services
Call center services that are localized for an international market are much more effective and can have a huge impact on customer communication quality and customer satisfaction. Call center services are also much more effective if they contain industry knowledgeable staff. Overseas Target Marketing provides localized, knowledgeable staff in the following industries: Finance, Insurance, Hotel/Entertainment, Health Care, Retail and more. OTM provides temporary call center services (perhaps for marketing research or specific marketing campaigns or follow-up). OTM can also help you build an industry trained, permanent, in country call center.
Marketing Operations
Managing overseas marketing operations can be something very expensive, time-consuming, and difficult to manage and deliver. It can also be very risky if you don't have a thorough understanding of local culture, laws and politics. OTM's country-specific marketing operation experts can help you by tailoring the marketing programs with culture-sensitive issues fully considered.
No matter how simple or complex your marketing initiatives are in the countries we operate, OTM can help you with set up, provide consulting about your marketing activities or completely run all or portions of your marketing operations. From direct mail, to call centers to product testing and local product launch, OTM can provide expertise, guidance and staff.
Methodology
Overseas Target Marketing has implemented a methodology that provides minimal risk and maximum return. Frequent and iterative check-points, measurement of effectiveness, customer reviews and consumer feedback are built-in. Our customers will know they are going to be successful with marketing initiatives before they make major investments.
|
